Former Manchester City official joins Al Jazira as chief executive
Al Jazira have appointed Nick Garcia from City Football Group as their group chief executive, the Arabian Gulf League club announced on Sunday.
A sports management professional with 20 years experience, Garcia will oversee Al Jazira's club activities.
He previously worked at CFG, whose flagship club are Premier League side Manchester City, where he helped to devise and execute the group's commercial strategy in the United Kingdom.
Garcia has considerable experience working in Abu Dhabi, having spent five years building CSM Middle East into one of the region’s leading sports marketing agencies until 2012.
Dr Sultan Ahmed Al Jaber, vice-chairman of Al Jazira's board and chairman of the executive committee welcomed Garcia to the AGL club and wished him the best.
"Our ability to achieve the strategic goals for the Al Jazira Club will depend largely on supporting our teams in their aspirations to achieve additional successes and championships," Dr Al Jaber said.
Garcia said: "The great ambitions of the board for the future of the club and its commitment to realising these aspirations have been instrumental in my decision to join team Al Jazira, which has the potential to become a best in class organisation both on and off the field of play."
Garcia intends to focus on improving the club's operational efficiencies, ensuring a sustainable financial position, smart investments, increasing the club’s revenues across its businesses, as well as enhancing the spirit of competitiveness and strengthening the club’s overall brand.